Nestlé Nigeria Concludes Nationwide Consumer Campaign as Plateau Trader Claims Five Million Naira Grand Prize

Ejiofor Akujieze wins the grand prize in Nestlé Nigeria's Golden Morn campaign, which rewarded over 16,000 consumers with cash and electronics.

By: AXL Media

Published: Apr 30, 2026, 4:14 AM EDT

Source: Information for this report was sourced from Business Hallmark

Strategic Engagement Through Consumer Rewards

The conclusion of the Golden Morn Golden Hunt campaign has highlighted Nestlé Nigeria's strategy of deepening brand loyalty through high impact consumer engagement. Ejiofor Akujieze, a small scale trader based in Plateau State, was announced as the recipient of the five million Naira grand prize following a nationwide selection process. Akujieze, who operates a grocery business, noted that the unexpected windfall would serve as critical capital for the expansion of his trade. This development underscores the campaign's role in providing tangible economic support to its consumer base during the 2026 fiscal year.

Expanding Access via Product Affordability

A key component of the promotional initiative was its focus on smaller and more affordable packaging. By centering the campaign on accessible price points, the company encouraged broader participation from various socio economic segments of the Nigerian population. According to Omofasa Orhiunu, the Category Manager for Healthy Cereals, this structure allowed the brand to connect with both new and long term customers. The emphasis on affordability ensured that the nutritious cereal remained a viable option for households while simultaneously offering them an entry point into a rewarding promotional ecosystem.

The Scale of National Participation

Since the campaign commenced in January 2026, it has successfully attracted more than 200,000 entries from across the country. The initiative concluded after a series of seven draws, resulting in a diverse pool of 16,324 winners. While the grand prize focused on a substantial cash injection, the broader reward structure included secondary cash prizes ranging from 10,000 Naira to one million Naira. Additionally, the company distributed various non monetary incentives, including mobile phones, laptops, household appliances, and 55 inch television sets, effectively distributing value across a wide demographic.