Gillette Shaves Away Relocation Rumors with $1B South Boston "Innovation Center"

Procter & Gamble commits to a nearly $1B Technical Innovation Center at 232 A Street, signaling a 125-year renewal of Gillette’s roots in South Boston.

By: AXL Media

Published: Mar 17, 2026, 5:34 AM EDT

Source: Bisnow

A Strategic Pivot from Labs to Legacy

The 232 A Street site was originally owned by Tishman Speyer and Breakthrough Properties, who purchased it in 2021 for $80M with plans for a speculative life sciences lab. However, as the Boston lab market cooled in 2025, the developers pivoted, allowing P&G to reclaim the land for a purpose-built corporate campus.

Project Component

Details

Total Investment

Nearly $1 Billion