Zeal Group Expands German Portfolio with New Porsche Prize Draw to Support Major Aid Organizations

Zeal Group expands its social lottery portfolio with the Traumautoverlosung raffle, offering a Porsche 911 GT3 RS while supporting the aid group Johanniter.

By: AXL Media

Published: Apr 15, 2026, 10:48 AM EDT

Source: Information for this report was sourced from iGB

The Launch of a Premium Charity Vertical

Zeal Group has officially introduced Traumautoverlosung, translated as Dream Car Raffle, as the latest addition to its portfolio of social lottery products in Germany. Launched on April 14, 2026, the product is managed by Dreamify GmbH, a wholly owned non-profit subsidiary of the Zeal Group. According to CEO Stefan Tweraser, the introduction of this raffle represents a strategic effort to diversify the company's offerings and engage with new consumer segments. This launch follows a successful period for the operator, which saw overall revenue growth of 16% during the 2025 financial year, with lottery operations contributing the vast majority of that total.

Exclusivity and Targeted Prize Structures

The headline attraction for the new raffle is a Porsche 911 GT3 RS, a choice reflecting the aspirational nature of the prize draw sector. To maintain a sense of exclusivity and improve winning prospects for participants, Zeal has capped ticket sales at 250,000 for this specific event. Marketing and sales for the initiative are being handled by Lotto24 AG, a specialized unit within the broader Zeal Group. This structured approach to prize draws allows the company to move beyond traditional lottery models by focusing on tangible, high-value luxury goods that resonate with a specific lifestyle-driven audience.

Social Impact and Charitable Partnerships

Central to the Traumautoverlosung model is its commitment to social responsibility and the non-profit sector. For the 2026 calendar year, Zeal has partnered with Johanniter, a prominent German aid organization, which will receive a minimum of 20% of all ticket revenue generated by the raffle. This initiative marks the third proprietary charity lottery launched by Zeal since the beginning of 2024, following the successful introduction of the Traumhausverlosung house raffle and the freiheit+ platform. By positioning these products as "guaranteed winner" formats, the group seeks to balance commercial entertainment with meaningful philanthropic support.