Rimac Technology Appoints New CEO as Founder Shifts Focus to Group Strategy

Rimac Technology names Antony Sheriff as CEO, allowing founder Mate Rimac to focus on the broader Rimac Group and the Bugatti Rimac hypercar division.

By: AXL Media

Published: Feb 27, 2026, 10:27 AM EST

Source: CarBuzz

A Seasoned Leader for a Growing Tech Powerhouse

The appointment of Antony Sheriff brings a wealth of automotive experience to Rimac Technology. Sheriff, who previously served as the Managing Director of McLaren Automotive during the launch of the MP4-12C and the P1 hypercar, has been a member of the Rimac Group’s supervisory board for several years. His deep understanding of high-end automotive manufacturing and supply chain management is expected to be instrumental as Rimac Technology scales up production for its numerous global partners, which include BMW, Hyundai, and Porsche.

Strategic Rationale: Scaling for Mass Production

The leadership shift is a strategic necessity driven by the rapid expansion of Rimac Technology’s order book. The company has moved beyond creating components solely for its own hypercars to developing high-performance battery systems, e-axles, and software for major OEMs. By bringing in a dedicated CEO for the technology division, the Rimac Group is ensuring that the engineering arm has the focused leadership required to meet the rigorous quality and volume demands of "legacy" automakers. This allows the technology side to operate with the discipline of a traditional Tier 1 supplier while maintaining its innovative edge.

Transformative Analysis: Decentralizing the Founder's Role

This move represents a transformative milestone in the evolution of the Rimac Group. For years, Mate Rimac has been the singular face and operational engine of every facet of the business. By decentralizing leadership, the group is transitioning from a "founder-led startup" into a sophisticated corporate entity. This transition is essential for investor confidence, especially as rumors of a potential future IPO continue to circulate. It demonstrates that the company’s success is built on a robust institutional structure rather than the bandwidth of a single individual, allowing Mate Rimac to focus on long-term vision and the prestigious Bugatti brand.