Reality TV Star Washington Ho Debuts Wellness Dispensary with Ambitious 500-Store Goal

House of Ho star Washington Ho opens Pink Flora Co. in Houston. The wellness-focused dispensary plans to open 500 locations across Texas and the U.S. by 2031.

By: AXL Media

Published: Apr 28, 2026, 9:41 AM EDT

Source: Bisnow

he Launch of a Wellness-Centric Retail Concept

The debut Pink Flora Co. location occupies a 1,760-square-foot space at 3311 S. Shepherd Drive, a site previously home to a Chinese restaurant that shuttered in 2024. The storefront features a minimalist, high-tech aesthetic often compared to an Apple Store, characterized by glass walls on three sides and a distinct pink color palette throughout the decor, lighting, and sidewalks. This branding choice reflects the company’s intent to distance itself from the traditional "smoke shop" aesthetic in favor of a modern wellness boutique.

Strategic Product Mix and Regulatory Navigation

In a strategic move to insulate the business from shifting Texas legislation, only 30% of Pink Flora Co.’s inventory consists of smokable products. This inventory balance is designed to protect the brand against potential state bans on certain hemp-derived products. Instead, the shop focuses heavily on "biohacking" and longevity, offering a diverse array of CBD and THC-infused wellness items, including pre-workout supplements, energy drinks, vapes, and edibles. CEO Kazi Ashik emphasizes that the brand is redefining the dispensary concept by prioritizing products that enhance daily life and physical performance.

TRANSFORMATIVE ANALYSIS: By positioning itself as a "wellness and longevity" hub rather than a traditional dispensary, Pink Flora Co. is leveraging the growing consumer interest in biohacking to mitigate the legal risks inherent in the Texas cannabis market. This strategic pivot allows the brand to compete in the retail health sector while maintaining the high margins associated with hemp-derived THC products.

Partnership Synergy and Real Estate Background