Meta Quest Usage Hits Record Highs In 2025 As Reality Labs Reports Over 100 Titles Surpassing 1 Million Dollars In Revenue

Meta Quest usage hits an all-time high in 2025. Learn about Reality Labs' revenue growth, the success of Horizon+, and why Horizon Worlds is leaving the store.

By: AXL Media

Published: Mar 26, 2026, 12:11 PM EDT

Source: The information in this article was sourced from GamesIndustry.biz

Resilient Engagement Amid Industry Turbulence

The virtual reality sector has demonstrated unexpected resilience as Meta Quest usage reached its historical peak in 2025. During a presentation at this year’s GDC Festival of Gaming, Chris Pruett, Meta’s director of games, highlighted the platform's robust performance despite the broader gaming industry’s struggle with layoffs. While the Reality Labs division reported a staggering $19.2 billion loss, its $2.2 billion in generated revenue underscores a growing market for VR content. More than 100 individual titles have now crossed the $1 million gross revenue threshold, signaling a maturing ecosystem where developers can find sustainable commercial success.

Monetization Trends And Developer Payouts

In-app purchase (IAP) revenue saw a healthy growth of over 10%, with premium app sales continuing to lead as the primary source of income for the platform. The number of apps generating at least $500,000 via IAPs rose by 20%, reflecting a shift in how users engage with content over time. Additionally, the Meta Horizon+ subscription service has officially surpassed one million subscribers. This milestone resulted in nearly $20 million being paid out to participating developers, providing a secondary revenue stream that Pruett claims is vital for the continued high-level investment in Quest hardware and software.

The Strategic Removal Of Horizon Worlds

A significant shift in Meta’s storefront strategy was also confirmed, as Horizon Worlds is set to be removed from the Meta Horizon store this June. Pruett explained that the original inclusion of the social platform was based on the hypothesis that it would improve device retention. However, after a year of rigorous data collection and experimentation with landing pages, the company concluded that the impact on retention did not justify its current placement. This move illustrates Meta’s "experiment-learn-adjustment" cycle, demonstrating a willingness to change course when data disproves initial assumptions.