Landmark Properties Pivots From Student Housing to Senior Living Amid Pronounced Supply Demand Imbalance

Student housing giant Landmark Properties launches a new senior living platform to address supply shortages and rising demand from aging demographics.

By: AXL Media

Published: Mar 28, 2026, 8:39 AM EDT

Source: Information for this report was sourced from Bisnow

Strategic Diversification Beyond the Collegiate Market

Landmark Properties, a firm widely recognized for its dominant position in the student housing and multifamily sectors, has announced a significant strategic expansion into senior living. By utilizing its vertically integrated platform, the company plans to pursue both ground-up developments and strategic acquisitions to build a robust portfolio for older residents. According to Landmark President Walt Templin, the sector has reached an attractive inflection point following its recovery from recent global health crises, presenting a unique opening for well-capitalized institutional players to enter the market.

Targeting the Imbalance Between Supply and Demand

The move comes at a time when the senior housing industry is facing a surge in demand driven by the aging baby boomer generation, coupled with a notable lack of new construction starts. Landmark leadership views this supply-demand gap as a compelling entry point for their high-quality residential model. While the firm has not yet disclosed specific locations for its initial senior housing projects, the initiative marks a fundamental shift for an organization that currently manages over 72,000 beds across 115 residential communities nationwide.

Recruiting Specialized Leadership for the New Platform

To navigate the complexities of this specialized asset class, Landmark has appointed Shashank Goel to lead its senior housing investment management division. Goel, formerly an assistant vice president at Harrison Street, brings extensive experience in identifying distressed assets and navigating pending debt maturities within the senior care space. His previous research for the National Investment Center for Seniors Housing & Care highlighted opportunities in properties with stalled lease-up phases, suggesting that Landmark may look to acquire and turnaround underperforming facilities.