Knorr’s ‘Share The Good’ Campaign Impacts 33,000 Muslims with Meals and Free Connectivity During Ramadan 2026

Knorr reaches 33,000 Muslims in Nigeria during Ramadan 2026 with its 'Share The Good' bus, free station Wi-Fi, and interactive Iftar cooking sessions.

By: AXL Media

Published: Mar 28, 2026, 9:57 AM EDT

Source: The information in this article was sourced from The Nation Newspaper

Expanding the Reach of 'Share The Good'

Knorr has significantly scaled its annual Ramadan intervention, providing communal support to over 33,000 fasting Muslims throughout Nigeria. The 2026 'Share The Good' campaign combined traditional food distribution with modern digital infrastructure, focusing on the core values of generosity and togetherness. The initiative’s mobile centerpiece, the ‘Share The Good’ bus, conducted scheduled Iftar visits to mosques and community hubs in nine states, including Ogun, Oyo, Lagos, Abuja, Ondo, Kano, Kaduna, Kwara, and Adamawa.

Digital Connectivity for Travelers

In a first-of-its-kind move for the brand, Knorr launched the "Share The Good Wi-Fi Initiative" to support the high volume of travel during the holy month. Recognizing that connection is a mechanical necessity for modern observers, the brand provided free internet access to more than 10,000 people at major transportation hubs on February 18th and 19th. Key locations included:

Rail Lines: Lagos–Ibadan and Abuja–Kaduna train routes, including the Blue Line rail.

Bus Terminals: Ikeja bus park and YabaTech hostels.