Former Big Brother Naija Star Sultana Partners With Governor Bassey Otu To Revitalize Cross River Tourism

Former BBNaija star Sultana meets Governor Bassey Otu to discuss promoting Cross River tourism and the iconic Carnival Calabar through a new partnership.

By: AXL Media

Published: Apr 9, 2026, 7:37 AM EDT

Source: Information for this report was sourced from Vanguard News

A Strategic Alliance For Cultural Promotion

Cross River State is set to leverage celebrity influence to bolster its tourism sector following a high level meeting between Governor Bassey Otu and former Big Brother Naija housemate Sultana. During a courtesy visit to the governor’s residence in Adiabo, the reality star formally offered to champion the state's cultural initiatives. Governor Otu characterized the timing of the visit as ideal, noting that the state is currently intensifying its efforts to attract visitors and investment during the festive season.

Recognizing Resilience In The Creative Sector

Governor Otu praised the former housemate for her performance on the national stage, describing her journey as a testament to the courage required to navigate competitive environments. According to Otu, the state takes immense pride in the achievements of its indigenes and views their success as a reflection of the regional character. The governor emphasized that her platform provides a unique opportunity to showcase the state’s heritage to a broader, younger audience that follows the entertainment industry closely.

Expanding The Reach Of Carnival Calabar

In her remarks, Sultana highlighted the noticeable progress in infrastructure and tourism rebranding currently taking place across the state. She specifically pledged to utilize her significant social media presence and public platform to promote flagship events, most notably the world renowned Carnival Calabar. Sultana expressed a deep rooted connection to her home state, asserting that she is ready to serve in any capacity the government deems fit to enhance the visibility of Cross River’s diverse cultural offerings.