BBNaija Star Sultana Endorses Governor Bassey Otu’s Creative Economy Vision for Cross River

BBNaija star Sultana commends Governor Bassey Otu’s creative economy drive and pledges to promote the Calabar Carnival on a global stage.

By: AXL Media

Published: Apr 9, 2026, 10:21 AM EDT

Source: Information for this report was sourced from The Nation Newspaper

A Strategic Partnership for the Creative Sector

Sultana, a prominent alumna of the Big Brother Naija reality franchise, has officially expressed her support for the developmental agenda of Cross River State Governor, Senator Prince Bassey Otu. Following a high-level meeting on Thursday, April 9, 2026, the reality star highlighted the governor’s commitment to transforming the state into a premier destination for the creative economy. The discussions centered on leveraging culture, heritage, and social expression as primary engines for future economic growth.

Commitment to Global Tourism Promotion

During the meeting, Sultana pledged to utilize her significant social media influence and public platform to bolster the state’s tourism initiatives. A key focus of this collaboration will be the iconic Calabar Carnival, which Sultana intends to help position more prominently on the global stage. She emphasized that the creative economy is no longer a peripheral sector but is now "the order of the day," reflecting a modern shift in how state governments value and support artistic talent.

Governor Otu’s Vision for Cultural Heritage

Governor Bassey Otu reiterated his administration's bold stance on creative empowerment, describing the sector as a vital driver for the state's shared destiny. By offering Sultana a platform to partner in the state’s growth, the governor has signaled an openness to unconventional collaborations between the public sector and modern influencers. Sultana described his vision as both "bold and inspiring," noting that the Governor's affirmation of the creative industry provides a roadmap where creativity is tangibly supported by the government.