Everplay Reports 10% Gross Profit Surge in FY2025 as Team17 Digital and StoryToys Offset Astragon’s Strategic Transition

Everplay reports a 10% profit increase in 2025. Explore how Team17's new releases and StoryToys' Lego Bluey success offset physical distribution changes.

By: AXL Media

Published: Mar 26, 2026, 12:20 PM EDT

Source: The information in this article was sourced from GamesIndustry.biz

Strategic Rebranding and Financial Resilience

Everplay, the parent group of Team17 Digital, has successfully navigated its first full year since rebranding from Team17 Group in June 2025. The company’s FY2025 results demonstrate a resilient fiscal foundation, reporting a 10% year-on-year increase in gross profit to £76.3 million. Although top-line revenue remained stable at £166 million, the company clarified that this "flat" performance was a calculated result of ending low-market direct physical game distribution. When excluding these physical distribution figures, underlying revenue actually rose by 5%, reflecting a more profitable, digitally-focused business model.

New Releases Drive Record Growth for Team17

The Team17 Digital division emerged as a primary growth engine, recording an 8% increase in total sales to £106 million. The launch of six new games during the fiscal year sparked a massive 700% rise in revenue from new releases. A standout performer was Sassy Chap Games' Date Everything, which has attracted over 750,000 players since its June 2025 debut. Other key titles contributing to this momentum included Sworn, Firefighting Simulator Ignite, and Lego Bluey. New releases across the entire group accounted for an 80% boost in their respective revenue segments.

StoryToys and Astragon: A Study in Contrasts

StoryToys reported a stellar year with a 25% revenue increase to £30.4 million. This growth was fueled by a hyper-active update schedule—featuring 740 app updates—and the successful launch of Lego Bluey, which achieved over one million downloads within its first month. Conversely, the Astragon division saw a 33% revenue decline. Everplay attributed this largely to the strategic exit from low-margin physical distribution; however, even without that factor, revenue fell 18% as back-catalogue performance dipped. The group expects a turnaround for Astragon in FY2026 by realigning investments toward its most scalable franchises.