Crescent Communities and Heitman Debut HARMON Cedar Run in Metro Atlanta Expansion

Crescent Communities and Heitman debut HARMON Cedar Run, a 151 unit build to rent community in Lawrenceville, marking the HARMON brand's entry into metro Atlanta.

By: AXL Media

Published: Mar 12, 2026, 5:14 AM EDT

Source: https://www.multihousingnews.com/

Strategic Entry Into the Atlanta Suburban Market

HARMON Cedar Run is situated on a 38 acre site at 1575 Cedars Road SE, approximately 36 miles northeast of downtown Atlanta. The project’s location in Lawrenceville provides residents with proximity to major regional employers, including Northside Hospital Gwinnett, Georgia Gwinnett College, and Primerica. This strategic placement allows the joint venture to target the "renter by choice" demographic—professionals and families who seek the space of a suburban home but prefer the flexibility and maintenance free lifestyle of a professionally managed rental.

A Collaborative Build to Rent Model

The development was constructed by DRB Group, also a Sumitomo Forestry affiliate, serving as the general contractor. This arrangement reflects a growing institutional trend where investment firms partner directly with established homebuilders to streamline the BTR pipeline. The $345 million joint venture between Crescent and Heitman is currently fueling similar HARMON branded projects in high growth states including Arizona, Florida, North Carolina, Tennessee, and Texas, utilizing a standardized construction model to ensure consistent quality across different geographic markets.

Residential Diversity and Lifestyle Amenities

HARMON Cedar Run offers a mix of three and four bedroom floor plans, featuring both townhomes and detached single family residences. This diversity in product type allows the community to cater to various household sizes and preferences. Beyond the private living spaces, the community includes a suite of outdoor amenities designed to foster social interaction, such as a swimming pool and dedicated courts for basketball and pickleball. These facilities are intended to mimic the social infrastructure of a traditional for sale subdivision.