Hyundai Boulder News

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• Hyundai Unveils 'Art of Steel' Design Language with Rugged Boulder Concept at 2026 New York Auto Show

  Published: Apr 8, 2026

  Section: Companies & Industry

  Hyundai’s North American design chief, Brad Arnold, introduced the brand’s latest aesthetic shift, "Stronger, Not Louder," alongside the body-on-frame Boulder concept. The new "Art...