Behavioral Economics News

Latest Articles

• Oxford University Study Proves Simple Menu Changes Increase Vegetarian Sales by 41 Percent Without Hurting Revenue

  Published: Apr 16, 2026

  Section: Research

  A new trial conducted across English worksite cafeterias has demonstrated that swapping a single meat option for a vegetarian dish significantly shifts consumer behavior toward mor...

• New research suggests rising tipping rates are driven by social pressure and conformist behavior rather than service quality

  Published: Mar 2, 2026

  Section: Business & Economy

  A study from Tel Aviv University and Dartmouth College identifies social conformity and gratitude as the primary drivers behind increasing tipping percentages. The research indicat...