Activision Blizzard News
Latest articles and news about Activision Blizzard on AXL Media.
Latest Articles
- Microsoft Gaming Rebrands to Xbox and Shifts Strategy to Prioritize Daily Active Player Metrics
Published: Apr 24, 2026
Section: Online Gaming
Microsoft has officially retired the Microsoft Gaming corporate brand in favor of a unified Xbox identity under new leadership. The pivot includes a revised mission statement focus...
- King Operations Head Eva Ryott Discusses the “Forever Game” Strategy for Candy Crush and the Role of AI in Scaling 21,000 Levels
Published: Apr 6, 2026
Section: Online Gaming
Eva Ryott, King’s head of live operations, revealed at the GDC Festival of Gaming how the studio maintains Candy Crush Saga’s longevity. By integrating AI to manage 21,000+ levels...