US Video Game Consumer Spending Projected to Hit Record $62.8 Billion in 2026

US video game spending is projected to hit a record $62.8 billion in 2026, driven by the Nintendo Switch 2 and Grand Theft Auto 6.

By: AXL Media

Published: Feb 18, 2026, 7:02 AM EST

Source: Information for this report was sourced from GamesIndustry.biz

Driving Forces Behind the 2026 Growth

The primary catalysts for the projected spending record are two of the industry's biggest properties. The Nintendo Switch 2, which launched in June 2025, became the fastest selling console in the US after only seven months on the market and is expected to maintain its momentum throughout 2026. Simultaneously, the highly anticipated release of Grand Theft Auto 6 is forecast to drive significant revenue across hardware, accessories, and subscriptions. Other major titles, including Resident Evil: Requiem, Pokémon: Pokopia, and Marvel’s Wolverine, are also expected to contribute heavily to the content segment.

Hardware Challenges and Component Shortages

Despite the optimistic spending forecast, the industry faces significant headwinds regarding hardware profitability. Rising pressure from component costs, specifically a global shortage in memory and storage, is affecting availability. Valve has already reported intermittent stock issues for the Steam Deck OLED, and Sony may delay the PlayStation 6 until 2028 or 2029 due to these constraints. Circana’s Mat Piscatella noted that while the overall hardware sector faces these difficulties, the "stellar slate of software" is likely to carry the market to its new all time high.

Subscriptions and Evolving Consumer Behavior

A shift toward subscription based content and high engagement with digital services is playing an increasingly vital role in the market's stability. While total US spending fell slightly in 2024, the rebound in 2025 and the projected 2026 peak reflect a market that has successfully transitioned from acquiring new players to maximizing value from its existing base. The growth in third party sales on platforms like the Epic Games Store and sustained interest in mobile and console subscriptions suggest that the "2026 US video game market brings great opportunity" alongside its inherent supply chain risks.