Tzipi Hotovely to Lead National Public Diplomacy Directorate Following Vacancy in Israel’s Messaging Office

Former UK envoy Tzipi Hotovely is set to lead Israel's National Public Diplomacy Directorate, ending a two-year vacancy in the Prime Minister’s Office.

By: AXL Media

Published: Apr 17, 2026, 7:58 AM EDT

Source: Information for this report was sourced from The Times of Israel

A New Leadership Era for National Public Diplomacy

The Prime Minister’s Office is moving to restore leadership to its critical communications arm by tapping Tzipi Hotovely to head the National Public Diplomacy Directorate. This strategic appointment comes after a period of nearly two years without a permanent director, following the departure of Moshik Aviv in May 2024. As Israel continues to navigate complex military engagements on multiple fronts and intense international scrutiny, the role is viewed as vital for coordinating the nation’s narrative. The proposal is scheduled for cabinet review and expected approval in the coming week, signaling a renewed focus on long-term diplomatic messaging.

The Tenure and Transition of the UK Ambassadorship

Hotovely served as Israel’s ambassador to the United Kingdom from 2020 to 2025, a period marked by high-stakes diplomacy and regular media engagements. Her return to Jerusalem facilitates a shift in the diplomatic corps, though her successor’s arrival in London was significantly delayed. Tzachi Braverman, Prime Minister Benjamin Netanyahu’s chief of staff, was designated to take over the UK posting in late 2025 but faced travel restrictions due to an investigation into a classified document leak. With those legal conditions lifted in early 2026, Braverman is now prepared to assume his duties in the United Kingdom as Hotovely transitions to her domestic role.

Political Background and Previous Cabinet Roles

A veteran member of the Likud Party, Hotovely brings extensive government experience to the directorate, having held several high-profile positions prior to her diplomatic service. She previously served as the Deputy Foreign Minister, Minister of Diaspora Affairs, and Minister of Settlement Affairs. Her deep familiarity with Prime Minister Netanyahu’s political circle and the inner workings of the Israeli parliament is expected to influence her approach to public diplomacy. This background provides her with a unique perspective on how internal policy and external perception intersect during times of national crisis.