Sweet Success: Starbucks Korea Sells 500,000 Cups of New Sweet Milk Coffee

Starbucks Korea sees a massive hit with the launch of Sweet Milk Coffee, capturing 50% of brewed coffee sales. Explore the latest beverage trends in South Korea for 2026.

By: AXL Media

Published: Apr 7, 2026, 6:18 AM EDT

Source: VnExpress International

A Regional Favorite Makes Its Mark

Originally a popular staple in the Japanese market, Sweet Milk Coffee arrived in South Korea following significant consumer anticipation. The beverage is a departure from standard espresso-based lattes, focusing instead on a smoother, milder profile.

Flavor Profile: The drink blends drip-brewed coffee with a specialized vanilla cream base, resulting in a rich yet balanced sweetness.

Market Impact: Since its launch, it has accounted for approximately 50% of all brewed coffee sales across Starbucks Korea locations, according to Asia Business Daily.

Innovative Lineup Expansion

To maintain its edge against a rising tide of tea-based competitors, Starbucks Korea is leaning heavily into "differentiated brand experiences" with several new technical offerings: