Supermarket Layout Shift: Placing Fresh Produce at Entrances Boosts Sales by Over 2,500 Weekly Portions
A new study finds that placing fruit and vegetables at store entrances increases weekly sales by 2,525 portions, offering a simple fix for the UK's poor diet.
By: AXL Media
Published: Apr 2, 2026, 4:45 AM EDT
Source: Information for this report was sourced from City St George’s, University of London.
HEADLINE
Supermarket Layout Shift: Placing Fresh Produce at Entrances Boosts Sales by Over 2,500 Weekly Portions
SUMMARY
A longitudinal study led by City St George’s, University of London, reveals that positioning fruit and vegetable sections at supermarket entrances significantly increases healthy purchases. Despite a nationwide decline in produce consumption due to the cost-of-living crisis, intervention stores saw an average increase of 2,525 portions per week, suggesting that store geometry is a powerful tool for improving public nutrition.
CONTENT
The Architecture of Consumer Choice
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