Snoop Dogg Expands Business Empire with First Dr. Bombay Ice Cream Storefront

Snoop Dogg expands his business empire with the first Dr. Bombay Ice Cream storefront in Venice Beach, featuring unique flavors and West Coast hip hop culture.

By: AXL Media

Published: Apr 21, 2026, 8:35 AM EDT

Source: New York Post

Strategic Physical Expansion in Venice Beach

Iconic rapper and entrepreneur Snoop Dogg has officially transitioned his Dr. Bombay Ice Cream brand from retail shelves to a dedicated physical location. The 54-year-old artist, born Calvin Broadus Jr., celebrated the grand opening of his first storefront on Sunday, April 19, 2026, at 1827 Ocean Front Walk in Venice Beach. The launch was strategically timed to coincide with the April 20 cultural festivities, marking a significant milestone for the brand that first debuted in supermarkets nearly three years ago.

Strategic Partnerships and Creative Leadership

The venture is a family-led initiative, co-founded with Snoop’s son, Cordell Broadus, who oversees the brand’s aesthetic and direction as creative director. In a move to strengthen the brand's market reach and cultural authenticity, the founders brought on rapper Lil Baby as a primary investor. The collaboration aims to leverage Lil Baby’s large-scale connection with modern audiences to ensure the brand’s longevity and relevance across generations. Broadus emphasized that the partnership was an intentional alignment of vision rather than a mere celebrity endorsement.

Bridging Retail Presence and Brand Experience

Since its initial launch in July 2023, Dr. Bombay Ice Cream has maintained a broad retail footprint through partnerships with major chains such as Walmart and 7-Eleven. However, the new Venice Beach storefront serves as a flagship destination intended to offer a more immersive experience. The brand differentiates itself by marketing an "ice cream-sherbet hybrid" that combines various textures and ingredients, specifically designed to reflect West Coast flavors and hip hop culture.