Singapore Partners with Tencent to Launch Digital Well-being Initiative for Parental Gaming Guidance

New IMDA and Tencent initiative provides parents with quizzes and workshops to manage children’s gaming habits and promote healthy digital play in Singapore.

By: AXL Media

Published: May 2, 2026, 5:56 AM EDT

Source: Information for this report was sourced from The Straits Times

A Strategic Partnership for Digital Literacy

The Infocomm Media Development Authority has joined forces with Chinese internet giant Tencent to introduce a suite of educational resources designed to help parents navigate the complexities of modern gaming. Launched on May 2 at Ci Yuan Community Club, the "Beyond the Screen: Healthy Digital Play" initiative offers families access to digital personality quizzes, conversation cards, and interactive flipboards. These tools are intended to facilitate open discussions regarding online safety and digital boundaries, moving away from restrictive measures toward a more collaborative approach to technology use within the household.

Public Engagement Through Regional Libraries

To maximize community reach, the campaign will feature a series of interactive exhibitions hosted at several public libraries throughout the remainder of the year. The first showcase is scheduled for the Woodlands Regional Library during the June school holidays, followed by a month long residency at the HarbourFront Centre Community Library in October. A final installation will take place at the Jurong Regional Library in December. Through these venues, Tencent aims to engage at least 4,000 participants by the end of 2026, providing a physical space for families to explore digital wellness concepts in a hands on environment.

Government Support for Evolving Parenting Needs

Minister of State for Digital Development and Information Jasmin Lau emphasized the necessity of these resources, noting that many parents find themselves using screens as convenient tools for emotional regulation or supervision despite harboring concerns about long term impacts. According to recent surveys by the Ministry of Digital Development and Information, 37 percent of parents expressed a desire for greater governmental assistance in managing their children's digital well being. By partnering with private sector leaders like Tencent, the government intends to provide a more robust support network that does not place the entire burden of digital moderation on the shoulders of individual parents.