Rock Hill City Council Weighs Strategic Rezoning for New Dual-Hotel Project Near Charlotte

Primo Investments seeks rezoning for a dual-hotel project in Rock Hill, SC. The Planning Commission has recommended approval for this major hospitality expansion.

By: AXL Media

Published: Mar 12, 2026, 7:08 AM EDT

Source: Information for this report was sourced from Bisnow

Expanding the Regional Hospitality Infrastructure

The landscape of Rock Hill, South Carolina, is poised for a significant commercial shift as local leaders evaluate a proposal to introduce a dual-hotel development to the area. This project reflects a growing trend in the hospitality sector where two distinct brands share a single site to maximize operational efficiency and cater to diverse traveler demographics. Located just 25 miles south of Charlotte’s urban core, the development would provide critical support for the region's expanding business and tourism sectors.

Navigating the Local Planning Pipeline

A pivotal step in the project’s realization occurred on January 6, when the Rock Hill Planning Commission formally recommended the approval of a rezoning request. The petition, filed by an entity associated with Primo Investments, marks a move to transition the specific land parcel toward high-density hospitality use. According to commission records, the move aligns with the city’s broader vision for economic development and urban infill, signaling strong initial support from municipal advisors.

Strategic Positioning within the Charlotte Metro

Rock Hill has increasingly become an attractive destination for investors like Primo Investments, which already manages a portfolio of hotels across the Carolinas, including sites in Fort Mill and Columbia. By targeting a location within the Charlotte metropolitan reach, the developers are betting on the sustained demand for lodging that serves both the I-77 corridor and the neighboring employment hubs. The dual-brand model specifically allows for the consolidation of resources like parking and staff while offering varied price points to consumers.