Revolut Secures Major Premier League Presence with Manchester City Back-of-Shirt Sponsorship

Fintech giant Revolut has signed a multi-year global partnership with Manchester City, becoming the official back-of-shirt sponsor for both the men’s and women’s first teams. The deal embeds Revolut’s payment technology into the club’s infrastructure, signaling a significant escalation in the neo-bank's strategy to reach 100 million global customers through high-visibility sports marketing.

By: AXL Media

Published: Feb 15, 2026, 1:22 PM EST

The Partnership Structure and Branding Rights

The landmark agreement establishes Revolut as a Global Partner and the "Official Back of Shirt Partner" for Manchester City. Under the terms of the multi-year deal, the Revolut logo will appear on the back of the men’s playing shirts during all domestic cup matches. For the Manchester City Women’s team, the branding will be even more prominent, featuring across all Women’s Super League (WSL) and cup fixtures. Additionally, the fintech leader's branding will extend to selected training wear for both squads, ensuring consistent visibility across the club’s global media footprint and matchday broadcasts.

Fintech Integration into the Fan Experience

Moving beyond traditional logo placement, the partnership involves a deep integration of Revolut Business into Manchester City’s financial infrastructure. The club will implement "Revolut Pay" as a secure checkout tool at various touchpoints, including the stadium and digital retail stores. This allows fans to earn "RevPoints", Revolut’s loyalty currency, on their official club spending. To further engage the fanbase, Revolut has launched four co-branded virtual cards available to customers in the UK and European Economic Area (EEA), offering exclusive discounts, VIP hospitality access, and matchday activations planned throughout the 2026 season.

Strategic Rationale: From Niche to Mass Market

For Revolut, which recently surpassed 70 million customers, this deal represents a calculated pivot from specialized financial services to a mainstream lifestyle brand. By aligning with one of the world's most successful football organizations, Revolut is tapping into a massive, highly engaged global audience to accelerate its 100 million customer target. The strategy mirrors recent moves by competitors like Chase and American Express, but with a more aggressive focus on technical integration. This "Agent-to-Fan" approach aims to make the Revolut app as central to a supporter's matchday, from ticketing to concessions, as it is to their daily finances.