NewStar Asset Management Expands Atlanta Footprint with Braselton BTR Development

NewStar Asset Management and Red Cedar Homes launch a 133-unit build-to-rent community in suburban Atlanta, with the first deliveries scheduled for Spring 2026.

By: AXL Media

Published: Mar 12, 2026, 4:21 AM EDT

Source: https://www.multihousingnews.com/

Strategic Site Selection and Suburban Growth

The 19-acre development site is situated approximately 45 miles northeast of downtown Atlanta. Braselton has emerged as a prime target for BTR developers due to its proximity to the Interstate 85 corridor, providing residents with streamlined access to major employment hubs across the metro area. The location appeals to "renters by choice"—individuals who prioritize suburban school districts and community amenities but are deterred by current high homeownership costs or prefer a maintenance-free lifestyle.

Neighborhood Design and High-End Finishes

The project will feature a mix of three- and four-bedroom floorplans designed to mimic traditional for-sale subdivisions. To distinguish the community from standard multifamily options, NewStar is incorporating premium features including:

Private Outdoor Space: Every home will include a fenced-in, sodded backyard.

Parking Solutions: Units will feature either one- or two-car attached garages.