Government Launches ‘Our Place to Give’ Plan to Drive Philanthropic Investment Toward Disadvantaged Communities

The UK government’s "Our Place to Give" plan aims to unlock billions for disadvantaged areas by connecting donors with local causes outside of London.

By: AXL Media

Published: Apr 13, 2026, 9:57 AM EDT

Source: Information for this report was sourced from GOV.UK

Strategic Roadmap Aims to Redress Geographic Funding Imbalance

The British government has introduced a comprehensive plan to redirect the flow of private wealth toward the nation's most economically challenged areas. Despite a record £14 billion being donated to UK charities in 2025, current data reveals a significant geographic disparity; London presently receives over one-third of all funding from major philanthropic foundations. To address this, the new "Our Place to Give" strategy establishes a framework to bridge the gap between wealthy donors and local organizations outside the capital. Minister for Civil Society Stephanie Peacock emphasized that the initiative is designed to unlock a "new wave of giving" by ensuring that investment reaches the specific communities where it is most urgently required.

Financial Backing and Institutional Support for Place-Based Giving

The initiative is supported by £1 million in government funding allocated over a three-year period starting in the 2026/27 financial year. This capital will be used to help regional organizations share expertise, attract sustainable investment, and foster economic growth. A central component of the plan involves the appointment of a network of regional philanthropic ambassadors who will serve as brokers between donors, local communities, and government bodies. By involving philanthropists directly in the design and implementation of funding programs, the government intends to move beyond simple financial transactions toward deep-rooted partnerships that leverage the specialized knowledge of local stakeholders.

Unlocking Potential for Next-Generation Intergenerational Wealth

With an estimated £7 trillion expected to be passed down to the next generation by 2050, the government views the current period as a critical window for establishing new pathways for generosity. The roadmap encourages a culture of giving that inspires younger philanthropists to invest back into the regions that shaped their upbringing. To facilitate this, a new toolkit has been launched for Members of Parliament, equipping them to act as convenors of local giving opportunities. This effort aligns with the broader £5.8 billion "Pride in Place" program, which seeks to synchronize private philanthropic risk capital with existing public investments for maximum community impact.