Gillette Returns to League of Legends Esports via Major Partnership with South Korea’s LCK 2026 Season

Gillette returns to League of Legends esports through a new partnership with the LCK. Discover how the Korean league is expanding its 2026 sponsor portfolio.

By: AXL Media

Published: Mar 6, 2026, 8:39 AM EST

Source: The information in this article was sourced from Esports Insider

Personal Care Giant Joins the LCK Roster

The League of Legends Champions Korea, widely regarded as the most prestigious domestic circuit in the world, has officially integrated Gillette into its commercial portfolio for the 2026 season. While specific financial terms and the granular scope of the activation remain undisclosed, the partnership is set to activate immediately, coinciding with the league's primary season launch next month. By aligning with a globally recognized North American brand, the LCK continues to demonstrate its immense appeal to non-endemic sponsors looking to capture the attention of the highly engaged South Korean youth demographic.

Ending a Seven-Year Hiatus from the Rift

This collaboration is particularly significant as it represents Gillette’s first major foray back into League of Legends since 2019. Although the brand remained active in the broader gaming sphere through titles like Fortnite and EA FC, its presence in the MOBA genre had largely faded over the last seven years. During its previous tenure between 2017 and 2019, Gillette was a prominent fixture at international events like IEM Katowice and even served as a primary sponsor for the Chinese powerhouse EDward Gaming. This return suggests a renewed confidence in the longevity and marketing ROI of the League of Legends competitive ecosystem.

Strategic Expansion of the Korean Commercial Portfolio

The LCK continues to aggressively expand its network of corporate partners, maintaining a diverse list of sponsors that includes Logitech, Red Bull, and Woori Bank. Recent months have seen a flurry of commercial activity for the league, including a broadcasting rights agreement with Naver and SOOP, as well as an integration with the cryptocurrency exchange Upbit. The addition of Gillette further diversifies the league’s revenue streams, balancing local financial institutions and tech platforms with international consumer goods brands. This robust financial backing ensures the league remains the best-funded domestic esports competition in the world.