GameSquare and Capcom Join Forces for Resident Evil Requiem Launch

FaZe parent company GameSquare leads the global marketing push for Resident Evil Requiem, featuring Leon Kennedy and Grace Ashcroft.

By: AXL Media

Published: Feb 27, 2026, 7:46 AM EST

Source: The information in this article was sourced from Esports Insider

A Strategic Marketing Collaboration

The partnership represents a significant expansion of the existing relationship between GameSquare and Capcom, following their successful collaboration on last year’s Monster Hunter Wilds. According to GameSquare CEO Justin Kenna, the integrated promotional program has been in development since December and utilizes various business units within the company’s ecosystem. The campaign is designed to leverage GameSquare's massive reach within the Gen Z and Millennial demographics, specifically through its network of high-profile creators and the FaZe Esports brand.

Resident Evil Requiem: The Next Evolution

Resident Evil Requiem is one of the most anticipated horror titles of 2026, having surpassed 5 million wishlists on Steam prior to its release. First revealed at Summer Game Fest 2025, the game promises a return to the series' psychological horror roots while maintaining the visceral action gameplay fans expect. The story follows Leon Kennedy as he navigates a dark, psychological chapter in the franchise's timeline, introducing Grace Ashcroft as a key playable character who brings a fresh perspective to the survival-horror mechanics.

Capcom’s Broader Impact on Competitive Gaming

While Resident Evil Requiem is a single-player focused experience, the partnership highlights Capcom's continued dominance in the broader gaming industry. The company remains a cornerstone of the Fighting Game Community (FGC), with the Capcom Cup 12 Finals scheduled for March 2026. GameSquare’s involvement in this launch underscores the growing trend of esports organizations evolving into full-service media and entertainment platforms, capable of supporting major AAA blockbuster releases through culture-driven marketing.