Entrepreneur Laurent Oluwadamilola Chantals Launches Specialist Lingerie Brand Targeting Underserved Market For Busty Women

Entrepreneur Laurent Oluwadamilola Chantals debuts 'Her Chantals' in Lekki, offering specialized lingerie and sizing services for busty women.

By: AXL Media

Published: Apr 11, 2026, 4:59 AM EDT

Source: Information for this report was sourced from Vanguard

Addressing A Significant Gap In Intimate Apparel

The Nigerian fashion landscape has seen a strategic expansion into specialized retail with the launch of 'Her Chantals', a lingerie brand focused exclusively on busty women. Founded by entrepreneur Laurent Oluwadamilola Chantals, the brand debuted in the high-end Lekki district of Lagos with an initial collection of three distinct bra designs. According to Laurent, the venture was born out of a personal necessity to provide aesthetic and functional undergarments for a demographic that is often overlooked by mainstream manufacturers.

Overcoming Challenges In Specialized Sizing

A primary hurdle identified by the brand is the lack of awareness regarding correct professional sizing among consumers. Laurent noted that a significant number of women struggle to find the right fit because they are unfamiliar with their specific measurements, which leads to prolonged discomfort. To combat this issue, the 'Her Chantals' retail location provides dedicated sizing services to ensure that customers select the most appropriate support. The brand currently offers a size range spanning from 44D to 44H, focusing on high-utility measurements that are frequently unavailable in standard retail outlets.

Strategic Pivot From General Fashion To Niche Retail

The establishment of this brand represents a tactical shift for Laurent, who initially built a reputation as a social media influencer and entrepreneur in the general clothing sector. By transitioning into the lingerie niche, she is leveraging her existing audience to address a specific pain point in the market. According to Laurent, her goal is to ensure that women with larger busts do not have to settle for unattractive or poorly designed products, emphasizing that comfort and style should not be mutually exclusive in this industry segment.