Afrobeats Star Asake Prioritizes Lagos Over Los Angeles Following Global Industry Relocation for Strategic Exposure

Nigerian music star Asake explains why he prefers Lagos to Los Angeles despite moving to the US for global exposure and his career.

By: AXL Media

Published: Mar 5, 2026, 5:27 AM EST

Source: The information in this article was sourced from Legit.ng

Cultural Loyalty Amidst Global Career Expansion

The trajectory of Afrobeats on the world stage has seen many of its brightest stars establish bases in Western markets, yet personal ties to Nigeria remain a dominant theme. During a casual exchange with popular dancer and hype man Poco Lee, the artist known as Asake was asked to choose between his current residence in Los Angeles and his home city of Lagos. Without hesitation, the 30 year old performer selected Lagos, signaling that his roots continue to define his identity despite the significant geographical shift in his professional life. This preference underscores a common sentiment among Nigerian exports who view their international presence as a business necessity rather than a cultural departure.

Strategic Relocation for International Market Penetration

The singer’s move to the United States in 2024 was a calculated step designed to place him at the center of the global music industry. According to Olaniyi Apanpa, Asake sought the exposure and infrastructure available in Los Angeles to build upon the momentum of his successful albums. Despite the allure of the American entertainment capital, the artist noted in previous interviews that the core human experience remains consistent across borders. He observed that whether in Nigeria or America, individuals are driven by the same fundamental desires to succeed, build wealth, and secure their futures, suggesting that the "American Dream" has a direct parallel in the industrious spirit of Lagos.

The Pursuit of Solitude in a High Pressure Environment

Living in one of the busiest entertainment hubs in the world has not led Asake to adopt a typical celebrity social life. The "Mr Money With The Vibe" creator revealed that he intentionally spends a significant amount of time alone to remain in tune with his true self. This commitment to solitude serves as a protective barrier against the noise and distractions of fame in a foreign land. By maintaining a quiet and reflective lifestyle, the singer is able to process the rapid changes in his career while preserving the artistic integrity that first brought him to prominence. This introspective approach appears to be a key component of his transition to living abroad.